ESG formula for your business success

Sustainability advisory firm from the green heart of Europe — Slovenia

We help businesses make smart decisions on environmental and social corporate responsibility

Sustainability strategy development

Assessment of current state, baseline definition: Screening of environmental, social, and governance performance.

Stakeholder mapping and engagement: Establish clients’ expectations, concerns, and priorities.

Materiality assessment: Identify key environmental, social, and governance issues relevant to the company’s operations and stakeholders.

Market insights and best practices.

Set SMART goals and objectives for sustainability strategy.

Integrate goals and objectives with business strategy, mission, and vision.

Develop the action plan.

What’s next? Resource allocation, strategy implementation, progress monitoring and reporting, transparent communication, and continuous improvement.

Sustainability Reporting

Define reporting framework: GRI, SASB, or Integrated Reporting Framework, based on the specific expectations of the company and stakeholders.

Data collection and analysis to assess performance and identify trends.

Establish clear targets and goals to improve sustainability performance in key areas identified through the materiality assessment.

Report preparation according to the framework selected.

Stakeholder engagement to get input and feedback on the report’s content and format.

External assurance or verification.

Report publication and distribution to relevant stakeholders.

What’s next? Collect stakeholders’ feedback to identify areas for improvement in future sustainability work.

Research and Analytics for Decision Making

ESG performance benchmarking

Comparison of the company’s ESG performance with industry peers, best practices, and relevant benchmarks.

KPI analysis across environmental, social, and governance dimensions.

Identification of strengths and improvement opportunities to enhance ESG performance.

Identification and categorization of key stakeholders relevant to the company, including consumers, suppliers, investors, NGOs, government agencies, and local communities.

Analysis of stakeholder priorities, expectations, and influence levels to prioritize engagement efforts.

Stakeholder mapping and analysis

Evaluate consumer perceptions of brands’ sustainability commitments, initiatives, and performance through brand perception surveys.

Brand perception studies

Gauge brand awareness, credibility, and loyalty in relation to sustainability messaging and actions.

ESG policy and regulatory analysis

Monitor and analyze emerging ESG regulations, standards, and reporting requirements.

Assess potential impact of regulatory changes on the company’s operations, reputation, and compliance obligations.

Recommendations on aligning the company’s ESG strategy and activities with the evolving regulatory environment.

Training and Capacity Building

ESG awareness workshop: Overview of ESG concepts, frameworks, and best practices. The workshop helps executives and employees at all levels understand the importance of ESG factors for long-term business sustainability and value creation.

Materiality assessments session: Guidance in identifying and prioritizing the company’s relevant ESG issues based on the industry, stakeholders, and business context.

Supply chain sustainability workshop: Assess and manage ESG risks within the company’s supply chains. The workshop raises awareness and builds capabilities in responsible sourcing, supplier engagement, human rights, and labor standards.

ESG performance benchmarking: Comparison of the company’s ESG performance with industry peers and best practices. The session helps identify strengths and improvement opportunities.

Stakeholder engagement strategies: Focuses on development of effective stakeholder engagement strategies to build trust, manage expectations, and address ESG concerns. The training includes role-playing exercises and scenario analysis.

Stakeholder Engagement and Communication Support

Stakeholder engagement: Building relationships, fostering dialogue, and collaborating with stakeholders to understand their perspectives, address their concerns, and incorporate their input into decision-making processes.

Community relations and outreach: Building positive relationships with local communities impacted by the company’s operations or products.

Consumer engagement campaigns to raise awareness of sustainability issues, promote responsible consumption, and drive behavior change.

Supply chain transparency—supplier and subcontractor engagement: Training, capacity building, and collaboration to improve social and environmental standards throughout the supply chain.

Crisis communication and reputation management: Strategic advice and support in managing sustainability-related crises or reputational risks.

We build green and social value for great brands

Industries

We engage consumers and business partners in sustainable practices to ensure a better future for our planet

Leadership

Anton established the AGU Advisory in Ljubljana, Slovenia, in 2018. He advises clients on sustainability strategy development, structuring projects in environmental and social responsibility, compliance and reporting, stakeholder engagement, and reputation management.

A.Gubnitsyn leads our team of sustainability and communication experts and works with corporations across various industries, including FMCG, retail, pharma, packaging solutions, electronics, and others.

With more than 15 years in professional services, Anton Gubnitsyn serves as a trusted advisor to his clients throughout their ESG and sustainability journeys. He has successfully implemented high-profile projects for more than 60 world-renowned brands.

Anton Gubnitsyn completed postdoctoral studies in Public Communication at Laval University (Canada). He holds a PhD in Sociology and a Masters in Public Administration.

15+

Уears in professional services

60+

World-renowned brands

10+

Industries

Managing Director

Anton Gubnitsyn

Brands our team has worked with